BzzAgent
BzzAgent is the leading word-of-mouth (WOM) media platform that enables companies to organize and manage honest, real-world conversations between everyday consumers. Clients generate awareness and shape perception through the BzzAgent community of trained volunteers.
Agents are given the opportunity to experience your product or service through an immersive brand experience. They then spread word of mouth and submit both their personal feedback and detailed accounts of their communications about your brand.
BzzAgent provides a simple way to integrate WOM into the marketing mix at any stage -- from a new product launch to the repositioning or revitalization of a mature brand.
To help you benefit from our years of experience as the leading word of mouth medium, we provide:
- Access to a vast community of trained, volunteer brand evangelists
- A profiling system that segments participants based on specific demographic and psychographic criteria
- A technology infrastructure to accelerate, organize and track your WOM program
- Extensive data analysis and rich analytics to understand the impact your WOM program is having on the market
- Agent management, feedback, customer service and interaction via trained Communication Developers
- 24/7 access to our client interface where you can read reports and track program progress
- Optional engagement of our creative services group that includes program strategy, design and execution
Because consumers want companies to listen to and embrace them, good things happen when you market with them. Consumers win because they are more involved with the products and services that they love, and you win because you're tapping into the most powerful marketing channel on the planet: the voice of the consumer.
Learn more about BzzAgent by visiting our website: www.bzzagent.com.
Contact
500 Harrison Ave 3R, Boston, Massachusetts
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