ComBlu provides community and influencer marketing with four areas of expertise:

We determine the optimum community design to meet business KPIs.

Our methodology identifies employee/customer advocates, key opinion leaders/influencers and SMEs.

We activate them through programs that grow and enhance loyalty.

We then measure impact on sales, reputation or mission.

ComBlu’s greatest strength is the combination of social science and computer science we provide in creating online advocate-based communities. We augment the software skills of the technology platform providers and digital agencies with a social science orientation to community building. We go beyond the “buzz” orientation of the large advertising and PR firms and we have demonstrated expertise working with digital AORs to provide:

Community Urban Planning (strategic community planning and development)

Advocate, Influencer and SME Profiling and Identification

Ongoing Community Member Engagement/Community Management

Internal (Brand) Resource Community Training/On-boarding

Community and Social Media program integration into larger digital and traditional media MarCom and CRM programs     

Proprietary measurement metrics including the Health and Wellness Index™ and Community DNA™.

Since 2003, ComBlu has worked with major brands to identify, activate, engage and measure the online and offline activities of their most passionate customers and other stakeholders. We have created 26 communities in 20 languages with over 8 million members worldwide.

Our primary areas of expertise are:

Technology, Healthcare/Pharma, Consumer Products, Issues Management, Financial/Professional Services, Employee Communications and Collaboration