Connected GmbH is a German public relations agency specialized in WoM marketing with its own WoM platform for the target group “Women” called: www.konsumgoettinnen.de (“consumer goddesses”). Within the first two years Connected GmbH has organized over 50 WoM-campaigns for blue chip companies like Unilever, L’Oreal, Dr. Oetker as well as smaller firms such as Wella, Freixenet etc. and web shops like limango.de via konsumgoettinnen.de. Through these campaigns the companies were able to address their female target audiences directly, activate them as product recommenders, start interactive dialogues, create strong relationships with influential consumer groups and generate Social Media buzz for their products and/or their brand.

The agency provides strategic planning, creative execution and proven tools/database for WoM campaigns directed towards female consumers. In addition to pure WoM initiatives, Connected also offers accompanying services such as online and offline public relations.

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