Groupable is a social media, word-of-mouth platform and marketplace that connects existing social groups with brand sponsors. The site enables groups looking to sustain and grow their causes to opt-in and reach out to sponsors for support. And, it enables sponsors to better connect, understand their constituents’ sentiments towards their brands, and help shape the conversation through social media.

Groupable provides a suite of tools to target, engage and monitor sponsorship activity and word-of-mouth equity. A proprietary rating system and algorithm - the Groupability Index - scores social groups according to their authenticity, engagement level and social influence. Socio-demographic and geographic filters help refine target search requirements. An analytics portion captures sponsorship metrics from the social web at large. Information on brand sentiment, reach and conversations found “in the stream” can be analyzed against a campaign and measured over time.

National brands using Groupable can easily expand brand awareness and connect to real groups doing real things. Check out our case studies at groupable.com to see some of the ways in which brands are using the platform and index to help identify group targets that have the highest likelihood of being receptive to their brand message AND have the greatest ability to influence others to engage.

There are currently over 4,200 groups registered on groupable.com representing an audience of over 350,000 people and over 150 social group categories from across the country.