WOMMA Member since 2006

HyperDrive Interactive is an Internet marketing firm with offices in Cincinnati and Columbus, Ohio offering full-service marketing and a range of digital solutions that focus on results and continuous improvement. Our clients invite us to become intimate with their business and growth goals. The result is integrated marketing solutions that drive sales and develop strong brands.

Acquire, Retain, and Grow Your Loyal Customer Base
HyperDrive Interactive helps brands create marketing communications that ACQUIRE qualified customers, RETAIN these customers by enhancing experiences with your brand, then GROW their lifetime value deepening loyalty over time.

Engage Your Customers
Like you, we know the old way of mass marketing can no longer deliver brand results and return on investment without massive budgets in place. HyperDrive specializes in customer engagement programs that produce measurable results and increased customer involvement with your brand.

Engage HyperDrive
We've worked for years to polish a proven approach to brand communications that not only engages your customers, but motivates their behavior as well. While every HyperDrive solution is unique to each client, all our solutions have proven to make traditional advertising work harder and smarter by building sustainable customer relationships.

Stop by our site at www.hyperdrivei.com soon and say hi.

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Five HyperDrive Differences, And What They Mean For You:

Difference #1
We are a small company that is big on ideas, with more than 100 years of combined experience in branding, strategic planning, copywriting, art direction, graphic design, and interactive development.

What it means for you:
Enjoy the knowledge, expertise, and resources of a large agency, all at a lower cost, thanks to more efficient production.

Difference #2
We believe traditional advertising has its place for awareness and market position. But most brands invest too high of a percentage on prospecting and too little on customer retention and growth.

What it means for you:
HyperDrive will help your brand reinforce its awareness and market share by building customer value proven to deliver higher sales and profits.

Difference #3
We believe in the power of the brand to anchor customer and prospect perceptions of your product's quality, leadership, and functional value. Brand identity must be built through all communications, not just television or print advertising.

What it means for you:
The ultimate in 21st Century marketing, thoroughly integrated brand-building messages at every point of contact.

Difference #4
We believe in the proven strengths of one-to-one marketing. Individual customers can be quantitatively valued using concrete statistical data, and their relationships built to increase retention, raise value, and attract similar individuals with great efficiency.

What it means for you:
A wide selection of processes and messages that engage individual customers on a personalized level, via learning and trusting relationships at every point of contact.

Difference #5
We believe in digital communications and interactive experiences that harvest measurable results that can be implemented to further hone marketing efforts.

What it means for you:
Increased cost-efficiencies of marketing materials that can be reused, reformatted, or modified to fit the needs and perceptions of individual customers.

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Word of Mouth Campaigns:

The idea of word of mouth (WOM) is not new. All of us have been spreading the word for years, via those "hey-have-you-heard-about" referrals to and from our friends, family, and co-workers. Word of mouth is information we value and trust, whether we are talking about books, movies, products, services, or forming opinions on events that happen around us every day. It is also information we are most likely to be interested in and take action on because it comes from a source that we trust because, in many cases, the source knows us as well as we know ourselves.

For your product or brand or service, consumers can share experiences, good or bad, with a subset of people who share similar interests, desires, and needs. They can tell you about new ways for you to do things, or about enhancements to your products that you may have never considered. With so many ways to amplify word of mouth, it can overwhelm even the sharpest marketer when it comes to deciding what is necessary and when it is necessary to participate and how to measure your results.

Ways we help you execute a successful word of mouth campaign include:

• Discovery of the opportunities and impact word-of-mouth marketing can have on your brand
  
• Analysis of the purchasing behavior of your most valuable customers and their activity within your markets
  
• Development of a WOM strategy that integrates both online and offline tactics
• Tracking of results that are most important to your success, whether it be total sales, new leads, customer referrals, etc.
  
• Amplifying word of mouth possibilities with your various audience segments by providing easy ways and/or customized materials for them to use when sharing information