Jack Morton Worldwide
Isn’t all marketing ultimately about transforming audiences into advocates? That’s what we do, using a very powerful medium: experiential marketing.
As a leading experiential marketing agency, we create experiences that deliver on brand promises—inspiring key stakeholders to new insight, action and advocacy. Integrating live events, branded environments and interactive media, we help clients improve performance, increase sales and, ultimately, make brands behave.
We understand and orchestrate brand behavior by assessing how your brand behaves at those moments of truth with your customers, partners and employees. We can renovate those experiences that aren’t delivering the right brand behaviors and create new experiences to fill in gaps and seize opportunities. We can measure the impact of brand experiences over time and across key stakeholder groups and make you and your brand more successful.
Our in-house capabilities include the full range of experiential touchpoints, as well as expertise in strategy and planning, creative and design, production, fabrication and measurement.
We have a global staff of over 600 employees in the US, Europe and Asia-Pacific and is an independent agency within the Interpublic Group of Companies, Inc. (NYSE: IPG).
Expertise
Planning and Measurement
- Experiential planning and measurement capabilities including our nGauge toolkit ensure that every experience delivers business results
Design and Creative Development
- We instinctively understand the “art” of experiential marketing—design, creative and take-your-breath-away wow factor (and we’re famous for being very good at it)
Implementation and Event Management
- We’re renowned for flawless delivery across a range of media, including live events, 3D environments and exhibits, digital, film and video
Experiences
In the last 12 months we’ve designed and delivered the National September 11 Memorial & Museum Tour across the US; helped eBay create eBay Live! for 10,000 partners; created major business events for CA and Lexus; continued ongoing consumer programs for Cotton Incorporated, Sony and SUBWAY® restaurants; and won awards for broadcast environments for Comedy Central, ESPN and Martha Stewart.
Research
To view some of our most recent insights and research on experiential marketing, visit www.jackmorton.com/us/philosophy/whitePaper.asp:
- New Survey Points to Growth of Experiential Marketing in 2008
- BtoB Experiential Trends: Global. Targeted. Scalable. Measurable.
- 2006 Experiential Marketing Study: A Survey of Global Response
- Internal Branding and Experiential Marketing: A Global Study of Employee Response
Want to find out more?
JACK360 is our blog and online newsletter about brands and experiences. We encourage you to subscribe or blog with us, www.jackmorton.com/360.
Still want to find out more? Visit www.jackmorton.com or better yet, give us a call—we’d love to talk.
Contact
919 Third Avenue, New York, New York
Additional Documents (if any)