NCI Mobility
NCI Mobility is an expert in the field of event marketing technology. It produces integrated hardware and software solutions that enable major brand and event marketers to capture information and insights about consumers as individuals. And it doesn't stop there; NCI Mobility can track and measure interactions with consumers, proving the return on investment and profit potential of critical marketing initiatives. NCI Mobility conducts innovative, consumer data capture and mobile marketing campaigns for leading brands. It works with brand and agency partners on project development and execution, as well as post-event reporting and sophisticated re-contact strategies that use technology to generate customer enthusiasm and brand loyalty.
Selected Case Study: Crocs™
Crocs wanted to capture information about consumers while increasing brand awareness on its 2007 mobile tour, which includes stops at high-profile sporting events such as NASCAR's Daytona 500 and NCAA football and basketball games nationwide.
NCI Mobility responded with an event technology package that includes a consumer data capture application customized with Crocs brand, a Crocs survey, and personalized consumer re-contact within 24 hours of an event.
Survey participants can "opt-in" to a sweepstakes for prizes including Crocs footwear and promotional items. After an event, e-mail messages are sent to participants, thanking them for attending the event.
Reports after each event present fresh and accurate information to Crocs corporate stakeholders. For instance, consumer feedback indicates 71% of those surveyed perceive Crocs as indicative of a relaxed lifestyle. 83% of respondents reported that they are more likely to consider purchasing Crocs based on their event experience with the brand. This information is helping Crocs shape its future and understand its customer base.
To read additional case studies and learn more, visit NCI Mobility on the web at www.ncimobility.com.
Contact
211 E Grand Ave, Ste 300, Chicago, Illinois
Additional Documents (if any)
NCI Mobility Guide for Prospective Clients.pdf
NCI Mobility in Event Marketer Magazine.pdf