Nielsen Online
The fastest growing media is that which consumers create themselves and share with others. Nielsen Online is the global standard in measuring this consumer-generated media (CGM), a term we coined to describe the explosive growth of online content, opinion, recommendations, word-of-mouth and, of course, buzz.
We measure consumer-generated media to help companies protect and promote their brands, as well as to understand the key issues and trends impacting their brands. We do this by combining superb brand and consumer expertise, proprietary data-mining technology, and Nielsen's unrivaled experience in media measurement and client service.
Through our experience and partnership with more than 100 leading global brands, we have developed practices, products and services to help our clients listen attentively to the brand "pulse". We do this in real time, across a broad-time horizon, or in the context of a specific trend, consumer insight, brand crisis or marketing opportunity. To learn more about our company, visit our website at www.nielsenbuzzmetrics.com.
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