TREMOR™ is the word of mouth marketing organization developed by Procter & Gamble that combines P&G’s wide-ranging marketing expertise with key learnings from cognitive science. TREMOR is a leader in applying these learnings to the idea of consumer advocacy as the driving force behind effective, measurable word of mouth marketing campaigns.

A TREMOR campaign creates consumer-to-consumer conversations on a national scale that deliver measurable results using quantitative and qualitative measures of effectiveness. TREMOR is a complete end-to-end marketing solution that includes intensive consumer research, message development and campaign execution. The disruptive message serves as a discussion trigger to launch consumer advocacy through a network of more than 500,000 highly connected moms. With TREMOR, an effective, targeted message about your brand can be amplified through waves of consumer advocacy.

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