Overview
Umbria is a marketing intelligence company that mines the blogosphere and other public forums for real-time insights into companies, products, people, and issues.
What's Unique About Umbria
Umbria has developed a breakthrough technology that can not only summarize what is being said in the blogosphere and other open text forums (about a company, a product, a brand, a competitor) but can also help determine who is doing the speaking. Male. Female. Gen X. Baby Boomer. Gen Y. They're all talking. And they all have something different to say.
Umbria Empowers Clients
- To be the first to understand what different consumer segments are saying
- To act faster on emerging trends
- To connect with consumers
Using an approach that combines proprietary natural language processing and machine learning algorithms, Umbria transforms the unstructured and chaotic data of the online community into the most important themes and topics of interest, by demographic profile.
Who We Work With
Umbria works in all consumer-facing industries. Consumer Packaged Goods. Retail. Financial. Consumer Electronics. Automotive. Technology. Media. Entertainment.
We've helped companies launch new products, determine under-served markets, assess the success of their campaigns by segment, help manage through crisis communications, learn how to best counteract a competitive threat, and assess the true strength of an emerging trend.
Umbria's Products
Umbria's standard product suite is designed to provide our clients with insight into the following business needs:
- Product Tracker - Tracks feedback from customers about what they like, don't like, and what can be improved regarding your products and features.
- Brand Tracker - Tracks what consumers are saying about your brand and your competitor's brand.
- Trend Tracker - Tracks early insight into market trends.
- Marketing Tracker - racks how marketing campaigns affect the online buzz about a company, a brand, or a product.
- Umbria Connect - Identifies engaged bloggers so that you can engage with them for word of mouth campaigns and test marketing.
- Umbria Tribe Analysis - Analyzes conversations of bloggers in a 'tribe' that are talking about a topic of interest to understand what other passions or interests they have in common. Umbria Tribe Analysis will be available in the fall of 2007.
Key Features
Demographic Analysis
Umbria's demographic analysis into markets provides an understanding of whether or not a target segment is being reached and if there is an opportunity to target additional demographic segments.
SPAM Filtering for Data Integrity
Umbria uses data mining to remove "Splogs" (or Spam blogs) and false positives, which can skew analysis results by as much as 50%.
Awareness Tracking
Help managers gain awareness in the online community to understand consumer interest in brands and products.
Voices Analysis
Provides an understanding of how brands and products are spoken about and who is doing the speaking.
Feature and Attribute level Analysis
Provides insights into what topics are most important to consumers and which are the most frequently discussed brand or product issues and features by frequency of occurrence.
Sentiment and Satisfaction Analysis
Umbria provides insights into the discussion and the context of discussion about brands and whether or not the discussion is positive, negative or neutral.
Umbria can be reached through our website at www.umbrialistens.com, via email at info@umbrialistens.com, or by phone at (303) 217-8200.
Contact Us:
Todd Morin
4888 Pearl East Circle
Boulder, CO 80301
303.217.8271
todd_Morin@jdpa.com
We look forward to working with you.
