Varson Group
Varnson Group is the Consumer to Consumer marketing pioneer. Our clients have recognized us as the much need bridge between PR and traditional advertising. We engineer tailored word-of-mouth campaigns that solve our clients' business challenges. Our programs identify brand ambassadors and then allow them to share their personal experiences with the brand in their own words.
Consumers have increasing control over the entire shopping and purchasing process, so why would you pay to be an interruption when you could be part of the conversation? What's more influential to consumers' purchasing decisions than a personal recommendation from a friend or neighbor? Word of mouth advocacy is powerful because consumers are influenced by others' experiences and opinions. However, very few companies know how to make word of mouth work for them.
Brands reside in the hearts and minds of consumers and are based on the sum total of all human experiences, perceptions and feelings. Consumers' perceptions of brands are reality, and the hardest thing to change is a made-up mind. By giving a voice to actual consumers, we generate word of mouth advocacy.
Our programs respect the delicate balance between control of message and credibility of message. Real customers' brand advocacy is motivating when it is genuine, spontaneous and credible. By featuring actual customers' faces, voices and authentic brand experiences, we allow customers to endorse brands in their own words -- the way they talk everyday.
Find out more about Varson Group by visiting our website varnsongroup.com.
Contact
554 W Main St, Bldg A, Ste 300, Buford, Georgia
Additional Documents (if any)
Varnson Group Case Studies.pdf