Vocanic Pte Ltd
We are the influencer driven word-of-mouth marketing people.
Who we are:
Vocanic is a combination of the words “vocal” and “mechanics”. Look at us this way:
We harness and amplify the conversations that consumers have about your brand, and use them to create highly effective marketing campaigns.
Here’s more about us:
1. We are Innovators
As Asia’s first agency dedicated to word of mouth marketing, we capitalise on our proprietary Groundswell™ methodology and technology to help you identify the single most important group amongst your customers—the Influencers—and activate them to market your brand.
2. We are Creative Strategists
With our wealth of experience, we develop campaign strategies to spread positive word of mouth recommendations about your brand quickly, efficiently and cost-effectively.
3. We are Brand builders
Working with your in-house brand managers and marketing agencies, our experience and expertise in integrating word-of-mouth marketing will bring new insights to your brand strategy, and complement your above and below-the-line campaigns.
4. We are Results-Oriented
Our focus on measurable results means that you can have a clear picture of what you achieve for every marketing dollar spent. With the data gathered, we can tailor word of mouth marketing programmes to meet your specific brand needs.
What we do
With our Groundswell™ methodology and supporting technology we get your brand’s Influencers creating positive word-of-mouth on your behalf.
Here’s how Groundswell™ works:
1. Using our proprietary on-line application we
• identify your brand’s key influencers
• model the reach your Influencers will have in their market.
• project ROI for your Influencer driven word-of-mouth marketing campaign.
2. We design relationship programmes to engage Influencers.
3. We craft the messages you want them to share with others.
4. We create opportunities for them to have more conversations about your brand.
Groundswell™ software
To support our methodology we developed Groundswell software, an online tool that allows you to identify your brands Influencers and understand the impact they can have on a market.
Groundswell™ software is designed for brand managers. It’s quick to roll out, easy to use, and fully backed with our strategy development and support services.
The Groundswell™ software includes:
• A Survey Module elicits key information from your customers, to allow you to identify Influencers.
• An Analytical Module that profiles the optimal ‘Influencer’ for your brand.
• A Propagation and Reach Module that computes the reach your existing Influencers will have in a market, and how that reach expands as you acquire more Influencers.
• A Campaign Module that calculates the costs, projected revenue, and ROI from your Influencer-driven word-of-mouth campaigns.
The RippleVox program
RippleVox is a marketing service that gives brands the opportunity to engage the youth consumers who are already actively influencing and setting the trends in Singapore. (See www.ripplevox.com)
RippleVox allows brands to quickly and cost effectively launch influencer driven word of mouth campaigns using a panel of pre-recruited and screened influencers. The RippleVox portal technology allows brands to and track and manage their campaigns in detail.
Our Clients
• Discovery Channel – Discovery Travel and Living
• Heineken – Heineken Music and Green Room Programs
• Sony Ericsson – Mobile phone hand sets
• ROxy – Girls urban and beach apparel
• Quiksilver – guys boarding apparel
• Hype Records – Singapore based record label
• StarHub – Mobile (Singapore’s 2nd largest)
• StarHub - Broadband (Singapore’s leading ISP)
• StarHub - Cable TV (Singapore’s leading CaTV operator)
• Maxis – Malaysian Mobile Telco
For more information please see our website www.vocanic.com or contact us at info (@) vocanic dot com / +65 6 270 7292 (Singapore is GMT +8)
Contact
73a Tanjong Pagar Rd, Singapore, Singapore
Additional Documents (if any)
Vocanic_imode_case_study_2007.pdf
Vocanic_Introduction_2007-2_side.pdf